Global Golf4 Cancer was conceived with a simple objective: to harness the power of golf in the fight against cancer. The game is a truly global phenomenon: it knows no borders ... and unfortunately the same can be said of cancer.
The campaigns and events we organise or associate with are intended to raise awareness of ‘Global Golf4 Cancer’ as well as inspire fundraising from within the golfing community. With approximately 60 million golfers and 35,000 courses worldwide, it is a community that has enormous international reach. By involving and gaining the active support of golfers and the wider golf industry we can help a variety of cancer-fighting initiatives and shine a light on the work of various cancer charities located across every continent.
The idea emanates from the sad fact that, today, at least 1 in 4 of us is likely to be affected by cancer during our lifetime. And from par fours, to fourballs, foursomes and four Major championships, '4' is perhaps the most significant number in golf. Whether 9-hole or 18-hole, every golf course has a 4th hole with a pin or flag in it - one that we aim at and interact with as we play the hole. The flag is a beacon and a banner; and in our campaign 'flying the 4-flag' is emblematic of what we are striving to inspire: ‘global golf 4 cancer’.
‘How do you measure a journey?’
(narrated by Mike Tirico)